More Awareness-Raising Activities Are Needed to Increase Use of DFS – Perspectives from mSTAR/Bangladesh

As mSTAR’s project in Bangladesh comes to a close this fall, mSTAR/Bangladesh staff write about their perspectives from three years of a successful project, where mSTAR/Bangladesh helped enroll over 24,000 individuals—most of whom are women—into digital financial service accounts and helped USAID IPs and beneficiaries transact around $1.83 million digitally. The activity brought two new financial products to market with Bank Asia and IFIC Bank, including micro-credit to farmers with lower interest rates and more favorable repayment terms than any other alternative on the market today. Through this effort, mSTAR/Bangladesh facilitated loan disbursement to 795 farmers. Both banks are interested in scaling up these efforts.  

By Kazi Amit Imran, mSTAR/Bangladesh Communications Specialist

“We do not have any scope to adopt digital financial services in our project” – this is exactly how many development projects react when they hear about digital financial services (DFS) for the first time. Even though USAID has mandated the use of digital payments as the default method for its implementing partners since 2014, lack of technical knowledge and misunderstanding about what is required to use DFS still holds back many projects. One of the key components holding back DFS adoption is lack of awareness, both among the general population and development organizations whose programs support them. This is in part why many Bangladeshis—and development organizations—are unaware of and often hesitant to try DFS products.

The reality in Bangladesh is that the majority of the rural population still uses cash to make financial transactions. This segment is often broadly unaware of the intricacies of DFS products, and therefore can lack trust in them. While some organizations are trying to increase the uptake of DFS by increasing their knowledge and capacity to use DFS products, more effort and engagement is required. Even years after their introduction to Bangladesh, many people are still unaware of DFS, such as mobile financial services and agent banking products.

The importance of increasing DFS-specific knowledge is crucial for spurring adoption, and the benefits that come from having access to formal financial services. Over the past four years, the mSTAR activity in Bangladesh has focused on increasing DFS-specific awareness among USAID-funded project staff and beneficiaries, particularly through publications, blog posts, videos, and other multimedia content. We developed different kinds learning documents targeting different audiences including project leads, finance staff, program staff, frontline managers and beneficiaries. mSTAR/Bangladesh’s approach to awareness raising was very much focused on tailoring content to appeal to and meet the needs of specific audiences.

Early on, many USAID-funded implementing partners (IPs) were hesitant to use DFS often due to a lack of awareness and capacity, although with technical support from mSTAR/Bangladesh that began to change. By documenting and sharing the learnings from these early adopters, we were able to convince other USAID IPs to consider the potential benefits of DFS to help them enhance operational efficiency and better achieve their development objectives.

Though it varies from context to context, we’ve found that sharing success stories of beneficiaries and infographics, in particular, have had a dramatic impact on influencing IPs to consider DFS. The success stories validate the benefits and the changes that DFS adoption brings about to individuals’ lives, as well as to IPs at an organizational level. The infographics, meanwhile, helped them to very easily visualize the benefits from transitioning to DFS, such as this one, which captured the impact using DFS had on achieving project objectives. Meanwhile, our infosheets have brought about price transparency in the DFS market in Bangladesh for the first time. Prior to our creation of the first Mobile Money Infosheet in 2014, it was not possible to find information on corporate pricing on any of the mobile financial service (MFS) providers websites. Once we started putting their prices and service offerings side by side, they took notice. bKash, for example, the country’s largest MFS provider waived their disbursement fees for all USAID projects and also reduced their cash out fees for recipients of payments from USAID projects from 1.85 percent to 1 percent.

At mSTAR/Bangladesh, we have seen that an informed person is more likely to adopt DFS compared to a person who is unaware of DFS and its potential. This reflects the need to better promote DFS products and their associated benefits in a language that can be easily understood by the intended audience.

You can view all of our learning documents online here.

Kazi Amit Imran served as the Communications Specialist for mSTAR/Bangladesh from May 2014 to May 2017. Prior to this he served as a Communications Manager at BRAC. He has a masters degree in development studies and business administration.

How Start-ups, Microsoft, Facebook, and Wikipedia are connecting Kenyans to the Internet: New Podcast

“The poorest people don’t have access to media. So to speak, they are in the dark. The only way to enable them to move out of poverty is if we enable them with information and show them the potential of what they can do.”

Evah Kimani on connectivity in Kenya.


A country of 40 million, 15 million Kenyans regularly access the Internet.

Evah Kimani, a Kenyan ICT4D expert, has spent her career making this possible. Trained in computer science, Evah advised mSTAR and SSG Advisors on the popular report, Business Models for the Last Billion. She has 13 years of experience developing Internet products in Kenya, and she has seen how the Internet transforms lives.

Evah spoke to mSTAR on our podcast, mSTAR Presents: Digital Development Leaders, last year. She discussed how the growing digital divide further handicaps an already disadvantaged population and how private sector, non-profits, and the government are innovating to connect rural Kenyans to the Internet.

Take a listen.

Empowering Technologies for the Field: Josh Woodard Presents mSTAR’s Fintech Innovations in Bangkok

By Paul Gostomski

The “Financial Technology for Development Workshop” recently took place in Bangkok, Thailand. The workshop is part of RDMA’s Frontier Learning Series, a set of events focused on exploring emerging opportunities at the intersection of science, technology, innovation, partnerships, and international development. The goal of the workshop was to help sort out fiction from reality and offer practical advice to the development community interested in leveraging digital development.

Among other top fintech experts presenting at the workshop, mSTAR’s Josh Woodard, Regional ICT & Digital Finance Advisor, presented on “Tools of the Trade: Empowering Technologies and Methodologies for the Field.” Josh’s presentation focused on digitally-enabled alternatives to informal credit options for farmers in Bangladesh, where 47 percent of the labor force is employed in agriculture. Access to formal credit options in Bangladesh is highly limited, forcing many farmers to choose informal credit options with interest rates as high as 25-31 percent. Moreover, repayment of these informal credit options is due weekly, which is challenging for farmers with limited income generating activities outside of farming, which doesn’t tend to generate income on a weekly basis. The challenging repayment terms and high interest rates lead farmers to rush to sell their harvests. In a rush to sell their goods, farmers do not get their harvests’ full market value.

Josh’s presentation demonstrated the alternative mSTAR has created with two different banks in Bangladesh, Bank Asia and IFIC Bank Limited. mSTAR partnered with both banks to launch two new digitally-enabled micro-credit products for farmers. One uses NFC-enabled debit cards, and the other uses mobile wallets. At 10 percent APR, both of these products have much lower interest rates than alternative options offered by microfinance institutions, as well as much more attractive repayment terms—a single repayment after six months, instead of weekly installments. With these products, farmers can pay after harvest. No longer in a rush to see their produce, they are more likely to receive a better price. In a country where most people work in agriculture, these new products could be critical to stemming poverty and breaking a cycle of debt.

To date, around 700 farmers have already received loans through the two products, with plans to reach at least 10,000 farmers by next year.

To learn more about additional opportunities for digitizing financial services in the agriculture sector in Bangladesh, take a look at the infographic, Digital Financial Services for Agriculture: Opportunities in Bangladesh, and for additional resources on this topic check out our other publications on the mSTAR Bangladesh Microlinks page.

Paul Gostomski is a Program Assistant for FHI 360’s Mobile Solutions Technical Assistance and Research (mSTAR) project. Paul is a recent graduate from the College of William and Mary, where he studied economics. His work at FHI 360 supports mSTAR’s initiative to foster the rapid adoption and scale-up of digital finance, digital inclusion and mobile data in developing countries. 

Mobile Money Solves Risky Cash and Lack of Loans for Farmers in Ghana: New Video

This is the last of a three-week blog series on digital financial services for agriculture. This series showcases mSTAR and the Digital Development for Feed the Future team’s recently released interactive online resource and instructional videos, made to complement The Guide to the Use of Digital Financial Services in Agriculture. The online resource breaks down the steps of how to use digital financial services in agriculture. To view the other blogs, visit the home page of our blog.


Like in many developing countries, agriculture is the mainstay of the Ghanaian economy. 62 percent of Ghanaians are employed in the sector, says Doris Amponsaa Owusu, Business Services Specialist for USAID’s ADVANCE II Project (Agricultural Development and Value Chain Enhancement). ADVANCE II, implemented by ACDI/VOCA, supports the scaling up of agricultural investments to improve the competitiveness of important value chains in Ghana, and is supported by Feed the Future, the U.S. Government’s global huger and food security initiative.

In Ghana, buyers drive from the south to buy food from the rural, agricultural north. But due to a lack of banks in the north, buyers must carry huge sums of money as they travel across the country. Dealing with this amount of cash is risky and cumbersome for buyers and farmers alike.

Doris explains how her ADVANCE II team sat down to think about how they could eliminate the risk of carrying large amounts of cash. Mobile money provided a perfect solution: it diminishes the threat of theft and ensures buyers are able to pay farmers efficiently and smoothly. Plus, mobile money is simple to use and offers the ability to access additional financial services such as savings, insurance, and credit.

To implement the mobile money solution, ADVANCE II partnered with MTN, one of the largest mobile network providers in Ghana. MTN piloted the mobile banking service with a farm in northern Ghana. They first trained a group of nucleus farmers, farmers who contract and provide support to smallholder farmers, in the mobile money service. After being trained by ADVANCE II, the nucleus farmers subsequently trained 1,072 smallholder farmers. Farmers enjoyed the service Doris says, and approached ADVANCE II asking to scale up the project. So ADVANCE II trained input dealers and out grower businesses.

After success with the farmers, out growers, and input dealers, ADVANCE II saw more benefits mobile money could offer. The farming communities Doris and her team work with have savings and loan associations, where each farmer contributes weekly towards production for the next season. “The women still have to keep these moneys in metal boxes kept under the beds,” says Doris. So her team partnered with MTN and Fidelity, a banking firm, to digitize the savings and loan associations.

ADVANCE II and the farmers they work with are excited about the results of mobile money, and plan to scale up the program to 10,000 smallholder farmers. “I would recommend it to any project that would want to implement mobile money or digital finance as part of their project approach,” says Francis Ussuman, Regional Coordinator on the ADVANCE II team.

In the video below, Doris, Francis, and local farmers show how ADVANCE II implemented mobile money in Ghana and impacted the agricultural sector.

As the video shows, digital financial services have the potential to strengthen Feed the Future projects around the globe. USAID is here to help missions and partners identify specific challenges in value chains and integrate digital financial services into those corresponding challenges.

To learn more about how to implement digital financial services in Feed the Future projects, read the Guide to the Use of Digital Financial Services in Agriculture. If you have specific questions or feedback, contact digitaldevelopment@usaid.gov

New Video Shows How Mobile Money Makes Inroads in Malawi

This is the second of a three-week blog series on digital financial services for agriculture. This series showcases mSTAR and the Digital Development for Feed the Future team’s recently released interactive online resource and instructional videos, made to complement The Guide to the Use of Digital Financial Services in Agriculture. The online resource breaks down the steps of how to use digital financial services in agriculture.


Malawi’s economy is “built on the backbone of the smallholder farmer,” says Kilyelyani Kanjo, who served as Chief of Party of the FHI 360-led Feed the Future Malawi Mobile Money Project. But smallholder farmers face a major challenge: cash. Farmers who transact in cash face issues of theft and security, and they incur huge costs as they travel long distances to access banks.

“There’s a better way to move money: mobile money.” Kilyelyani says. In Malawi, mobile phones have penetrated the rural areas. Phones have become ubiquitous. With mobile money services, farmers can access their bank account as long as they have their phone. Through support by Feed the Future, the U.S. government’s global hunger and food security initiative, the project focuses on strengthening the ecosystem so that mobile money can take off.

To do this, the Feed the Future Malawi Mobile Money Project takes a strategic approach. It builds capacity for service providers, banks, and regulators. Kilyelyani and her team create spaces where stakeholders, including competitors, share ideas, forge partnership and work together to strengthen mobile banking in Malawi. The project works on issues around financial literacy and creates public awareness campaigns.

Their efforts have made a significant impact in the uptake of mobile money in Malawi. In 2012, there were 200,000 mobile money subscribers in Malawi. Now, there are 2 million. Moreover, the government is closely involved in and has formally recognized the project’s efforts through a collaboration called the Mobile Money Coordination Group.

Mobile money is really an important element that any Feed the Future project can do,” says Steven Kulyazi, a Program Officer for the Malawi Mobile Money Project. Like in Malawi, mobile money can transform the reach and success of a project and impact agricultural outcomes for smallholder farmers, who are the backbone of many countries’ economies.

As Steven says, any USAID project can implement mobile money in their project. USAID is ready to help missions and partners identify specific challenges in value chains and integrate digital financial services into those corresponding challenges.

Watch this video to hear from Steven, Kileyelyani, and others on how the Malawi Mobile Money project successfully strengthens mobile money in Malawi.

 

To learn more about how to implement digital financial services in Feed the Future projects, read the Guide to the Use of Digital Financial Services in Agriculture. If you have specific questions or feedback, contact digitaldevelopment@usaid.gov.