We’re taking a behind-the-scenes look at the 2017 Digi winners. Hear from ADVANCE II on what it means to be a Digi winner and the hugely beneficial, but completely unexpected outcomes, of their digital solution. This interview was conducted with Emmanuel Dormon, Chief of Party of ADVANCE II. All USAID projects and activities are invited to apply for the 2018 Digi Awards here.
Q: What’s the project?
Emmanuel Dormon (ED): ADVANCE II works to improve the competitiveness of the maize, rice, and soybean value chains in Ghana. As part of this, the project provides training to farmers. But ADVANCE II struggled to get accurate registrations and data from the trainings, so we implemented a smartcard ID technology that stores and tracks data. The ID cards allowed USAID and project officers to see real-time results and build more effective programming. ADVANCE II has successfully tracked over 120,000 people who participated in 5,111 training sessions and increased the number of trainings tailored to female farmers, a previously underrepresented population in trainings.
Q: What’s the local impact?
ED: The tool is efficient and saves farmers’ time.
“The computer brings up my name. After training is over, I don’t have to sit down for long before they record my attendance. The card encourages us to attend the meetings and it saves our time,” says Meli Alhassan from Tamalgu Community in the Karaga District in the Northern Region.
“The card encourages us to attend the meetings and it saves our time.”
Beneficiaries receive more targeted trainings. With the smartcard, the project is able to target training topics to specific communities and smallholder farmers. The project has been able to accurately link the number and specific types of trainings to behavior change, and tailor specific topics to female farmers based on analysis of the data captured using the smartcards system. This means that female farmers who generally have less access to land and less time to manage their farms because of other household chores get the opportunity to improve their farming activities with targeted interventions as well as strategies to empower them to take more control over their lives and resources.
The tool has enhanced the confidence and reputation of women. The use of the smartcard has increased the confidence of women beneficiaries. It gives the women a sense of pride when others get to know their association with the project. “Formerly, as a woman you could have money but you could not get a tractor to plough for you until all the men’s fields had been plowed. But now, because of the USAID ADVANCE card, when you have it, they can easily plough for you,” Amama Sulemana from Tamalgu Community in the Karaga District in the Northern Region says. Memuna Adoku of the same community added, “whoever sees you with the card will know you are in USAID ADVANCE. That alone gives you some respect.”
“Formerly, as a woman you could have money but you could not get a tractor to plough for you until all the men’s fields had been plowed. But now, because of the USAID ADVANCE card, when you have it, they can easily plough for you.”
Increased sense of belonging and communal engagement. Socially, the smartcard improves engagement among farmers. It provides a form of identification to those without any formal ID, as is often the case in rural Ghana. The cards also provide a sense of belonging for the project beneficiaries especially at the community level. “The smartcard is very good. Anytime I attend a training, I put it on and it makes it easier to identify me. I don’t have to mention my name; the card gives my personal details, farm size, yield and other information. I feel so proud when I wear it. In fact, I even put it on when I am attending programs like outdooring, marriage ceremonies. We are able to flow well with each other,” says Fati Sulemana, a smallholder farmer in Nansoni community in the Northern Region.
This sense of identity that the card provides to the smallholder farmers was not anticipated but it has become a very important factor that enables them to access services more easily.
Q: What surprised you most throughout the process of creating and implementing the tool?
ED: The high level of appreciation of the tool by the farmers. Given the low level of literacy and technology adoption in the rural areas, we were not certain as to how readily the farmers would accept the use of the smartcards. It was surprising to see how quickly they welcomed it.
We were also surprised by the pace of learning by project officers. Most (about 80 percent) of project staff accepted and learned to use the tool within the first month of its introduction. About 10 percent of staff, mostly the older ones, took a longer period to fully embrace the tool and use it fully.
Q: What would you say to other projects to encourage them to use digital tools?
ED: The smartcard improves data capturing and monitoring, thereby eliminating the risk of double counting. The use of the smartcard is good. It enables the project to determine the training attendance rate of farmers and follow up on beneficiaries with poor attendance. As of March 2018, the project had effectively tracked 129,900 beneficiaries who have attended trainings within the four years of use, and provides almost real-time data for analysis and effective management decision making.
Data analysis is faster and easier with the smartcard.
The tool helps to accurately update information on the farmers with respect to their crop yield, household, and other participants in the household. On a weekly basis, we can know how many farmers have been trained and in what topics. We are able to track which particular training a farmer has received, the percentage change in the yield and then, a percentage change in the income of the farmer. We are able to cross tabulate various elements to determine which assumptions about training (and specific topics) are correct and which ones are not, thereby enabling project managers to decide on necessary changes and adaptations.
The smart card system guides some operational decisions. The smartcard makes community engagement more efficient. Before we engage community members, we know how many resources we need because we know the total number of farmers that are in the community. High data quality is assured with less effort and time in addition to easy identification of beneficiaries because they are assigned unique ID numbers.
Q: What does being a Digi winner mean to you?
ED: All of us working for the project feel very proud being a Digi winner. It shows that being proactive, innovative and technology-driven is recognized and it is the way to go as a project. When we used paper rosters, we were not able to correlate the training activity with the farmers and harvesting data because we couldn’t uniquely identify farmers. We also recognize that having been winners, a lot is expected from us and we are redoubling our efforts to remain leaders in the field of adopting digital tools to improve the effectiveness and efficiency of our interventions to attain the desired project results and goals. Winning the Digi award also increases our credibility as a project.